The writers examine the function of various cultural heritage categories in the promotion of tourism in the Great Northern Peninsula of Newfoundland. They explore how tourist brochures take the archaeological evidence from a small, thousand-year-old Norse settlement and use it as a dominant part of the area's ethnic heritage in a strategic effort to attract tourists. The writers suggest that the portrayal of any cultural heritage is likely to be shaped not only by the actual existence of this heritage in an area but by current political sensitivities concerning how that cultural heritage can be depicted.
Cassidy, Chris.Cultural Heritage Tourism along the Viking Trail: An Analysis of Tourist Brochures for Attractions on the Northern Peninsula of Newfoundland.2008
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